設立目的
「食べ物と温泉の正しい表示を推進する会」（略称：食温正表、しょくおんせいひょう）は、食品及び温泉に関する表示について、消費者が適切に内容を理解し、判断できる表示が行われることを目的として活動しています。
食品については、原産地、原材料、品種、産地、品質、商品説明などの表示を対象とし、温泉については、泉質、温泉分析書、源泉、湯使い、加水・加温・循環・消毒、温泉に関する効能・特徴などの表示を主な対象としています。
表示内容について疑問が生じた場合には、関係法令、行政機関等が公表する資料、科学的資料、事業者が公表する情報などを確認し、必要に応じて事業者、施設、行政機関その他の関係先へ問い合わせや照会を行います。
活動方針
当会の活動は、特定の企業、店舗、施設等を批判することを目的とするものではありません。
表示されている内容と実際の内容との間に疑問がある場合や、消費者に誤解を与える可能性があると考えられる表示について、その根拠や事実関係を確認することを基本としています。
確認の結果、表示内容について修正または説明が必要と考えられる場合には、まず当該事業者や施設等へ問い合わせを行い、その回答を含めて事実関係を確認します。
また、必要に応じて関係行政機関への照会、情報提供等を行うことがあります。
主な活動対象
食品に関する表示
原産国・原産地表示
品種・銘柄・ブランドに関する表示
原材料及び使用食材に関する表示
商品の品質・特徴に関する表示
店頭、メニュー、広告、ホームページ等における商品説明
その他、食品について消費者の判断に影響する表示
温泉に関する表示
温泉及び泉質に関する表示
温泉分析書と施設表示との整合性
源泉、湧出量、温泉利用状況に関する表示
加水、加温、循環ろ過、消毒等の湯使いに関する表示
温泉成分や入浴効果等に関する説明
「源泉かけ流し」その他、温泉の利用方法を示す表示
その他、温泉利用者の判断に影響する表示
調査・確認について
当会では、表示上の疑問について、可能な限り一次資料及び公的資料を確認することを基本としています。
事業者や施設等への問い合わせについても、表示内容を一方的に問題と判断するのではなく、まず表示の根拠や実際の運用状況を確認することを目的として行います。
確認できた事実と、推定・意見については可能な限り区別して取り扱います。
当会について
名称
食べ物と温泉の正しい表示を推進する会
略称
食温正表
代表
田中 健一
活動母体 田中流通総合企画（2022年設立）
食温正表発足 2026年8月24日
活動分野
食品及び温泉に関する表示の調査・確認、事業者・施設等への照会、関係行政機関への照会・情報提供
当会は行政機関、公的機関、業界団体または資格認定団体ではありません。
食温正表は、田中流通総合企画が従来行ってきた食品及び温泉に関する調査活動のうち、表示に関する調査・確認活動を明確化するため、2026年8月24日に発足した。
食品及び温泉に関する適正な表示の推進を目的として、独自に調査・確認活動を行っています。
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Establishment of the “Association for Promoting Accurate Labeling of Food and Hot Springs (Shokuon Seihyo)”
Background to the Establishment
Tanaka Marketing & General Planning has conducted research and disseminated information on food distribution, the retail industry, hot springs, and related subjects.
In the course of these activities, we have had increasing opportunities to examine the content and basis of information presented to consumers, including the origin of food products and ingredients used, as well as the characteristics and quality of hot spring water, hot spring sources, and the manner in which hot spring water is used.
To give a clear framework to these research and verification activities concerning labeling and information disclosure, we have launched the Association for Promoting Accurate Labeling of Food and Hot Springs (Shokuon Seihyo).
Purpose
The Association for Promoting Accurate Labeling of Food and Hot Springs, abbreviated as Shokuon Seihyo, conducts activities aimed at promoting food and hot spring labeling and information disclosure that enable consumers to properly understand the information provided and make informed decisions.
With regard to food, our activities cover such information as country or place of origin, ingredients, varieties, production areas, quality, and product descriptions.
With regard to hot springs, our principal areas of interest include spring quality and classification, hot spring analysis reports, hot spring sources, methods of hot spring water use, dilution, heating, circulation, disinfection, and representations concerning the properties, benefits, and characteristics of hot springs.
When questions arise regarding the accuracy or basis of such representations, we examine applicable laws and regulations, materials published by government and other public authorities, scientific literature and data, and information disclosed by businesses and other relevant parties.
Where necessary, we also make inquiries or requests for clarification to businesses, facilities, administrative authorities, and other relevant organizations.
Policy and Approach
The purpose of the Association is not to criticize any particular company, store, facility, or other organization.
Our basic approach is to verify the basis and factual circumstances when questions arise regarding discrepancies between representations and actual conditions, or when information may potentially cause misunderstanding among consumers.
If, as a result of our examination, we consider that a representation may require correction or further explanation, we first contact the business, facility, or other party concerned and verify the relevant facts, including any response provided.
Where appropriate, we may also seek clarification from, or provide information to, relevant administrative authorities.
Main Areas of Activity
Food: Country or place of origin, ingredients, varieties and brands, ingredients used, quality, product descriptions, and related representations
Hot springs: Spring quality and classification, hot spring analysis reports, hot spring sources, methods of hot spring water use, dilution, heating, circulation, disinfection, and representations concerning hot spring components and methods of use
Shokuon Seihyo Is Not a Government Agency, Public Institution, Industry Association, or Certification Body
The Association does not unilaterally determine that a particular representation is improper or problematic.
Instead, we review primary sources, official documents, scientific materials, and other relevant information and, where necessary, make inquiries to businesses, facilities, administrative authorities, and other parties concerned.
In doing so, we distinguish between verified facts and assumptions or opinions.
We therefore kindly ask for your cooperation when you receive an inquiry or request for information from the Association.
For Readers Interested in Japanese Onsen
Understanding Japanese Onsen — Spring Quality, Mineral Composition and Water Management
Shokuon Seihyo also examines how information about Japanese Onsen is presented to consumers, particularly with regard to spring quality and classification, mineral composition, hot spring analysis reports, hot spring sources, and water management.
Japanese Onsen are not defined simply by the appearance, temperature, or sensation of the water. Their characteristics can be better understood by examining scientific and official information concerning the source and composition of the hot spring water.
One of the most important sources of information is the Hot Spring Analysis Report, which provides data on the properties and chemical composition of the hot spring water and forms the basis for its official spring quality classification.
We are also interested in how the hot spring water is actually used after it reaches a bathing facility.
In this context, Onsen Water Management includes such matters as:
use of hot spring water directly from the source
water dilution
heating
circulation
disinfection
the relationship between the hot spring source and the water actually provided in the bathing facility
These factors can be important when trying to understand the actual characteristics of an Onsen experience.
When questions arise regarding information presented about an Onsen, we examine primary sources, official documents, hot spring analysis reports, scientific literature and data, and information published by the facility or operator.
Where necessary, we also make inquiries to the facility, business operator, administrative authorities, or other relevant organizations in order to confirm the factual circumstances.
Our purpose is not to criticize individual Onsen facilities.
Our aim is to promote accurate information that enables visitors and consumers to better understand what kind of hot spring water is being provided, where it comes from, what it contains, and how it is actually used.
Main Topics
Japanese Onsen / Onsen Spring Quality / Mineral Composition / Hot Spring Analysis Reports / Hot Spring Sources / Onsen Water Management / Water Dilution / Heating / Circulation / Disinfection
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